Allergan, the company that makes Botox, breast implants and Juviderm products is now heavily pushing its latest filler Voluma. I see it marketed on TV all the time before the evening news. From the commercials it really is not clear to me that their beautiful models have had treatment with Voluma, but boy they sure are very attractive. For those of you who know me, and I hope if your reading this by now you at least feel like you know me, I am skeptical of new things. I don’t jump on bandwagons easily, but so far I really like this product. It is FDA cleared to enhance volume in the cheeks. It is a Hyaluronic filler, that lives deep inside just above the bone. It is thick, long lasting and does indeed restore volume. Facial rejuvenation has evolved from pull, pull, pull to fill, fill, fill and frankly, I think it’s a step in the right direction. As we age we lose our facial fat. As the fatty volume of the face diminishes the cheeks deflate and we begin to look sunken and hollower. Early face lifts just pulled us tighter but did not restore the lost volume. Newer face lifts are focused on elevating and repositioning the facial muscles and facial mass, even adding fat, but these surgeries are not for everyone. Voluma comes prepackaged in a sterile syringe. I take it out of the box and in moments volume is restored. It doesn’t replace all face lift surgery and has its own risks as well but it’s a nice addition to the tools I use in facial rejuvenation.